What is a trademark?
A trademark is a form of industrial property that legally safeguards a brand. Its main objective is to differentiate an individual’s goods or services from those of rivals. It can be a unique word, a short slogan, a picture, a logo or a combination. Nonetheless, it can also be a characteristic colour, the shape of a product, or even a sound.
To be eligible for trademark registration, a symbol or logo must meet specific legal requirements, such as having distinctive qualities. Successful trademarks should also possess originality, be easy to remember, and have lasting relevance.
How does a trademark secure the exclusive right of use?
After registering a trademark, the owner gains the sole right to use that particular sign for the goods or services associated with it. No other individual or entity is allowed to use any identical or similar sign for similar goods or services in the region where the trademark is registered. There are different levels (regions) of registration: national level, regional level, EU level, international level. We will be happy to discuss with you the one that is most suitable for your business.
How does a trademark help an enterprise to be differentiated from its competitors?
As competition continues to rise within different industries, having a unique and well-crafted trademark is crucial in clearly identifying and separating the products or services of one company from those of others. This helps avoid confusion between similar products or services offered by different entrepreneurs.
How does a trademark provide your business with effective promotion and marketing value?
Empirical evidence suggests that the general public considers a protected symbol to be more dependable and reliable than an unregistered symbol. Further, inclusion in the trademark registry inherently signifies a level of excellence, providing a competitive edge to the company.
